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Tuesday, July 09, 2013

Twinkies To Last Longer Than Many May Remember

Twinkies don't last forever, but they'll have more staying power than most people remember when they return to shelves next week.

Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again July 15. That's nearly three weeks longer than the 26 days the previous owner had stated as the shelf life for Twinkies.

A spokeswoman for Hostess, Hannah Arnold, says the change to extend the shelf life was actually made by the old company that went bankrupt, with the longer-lasting cakes first hitting shelves on Nov. 1 of last year.

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