- Rule 40 in the International Olympic Committee's guidebook states that no athlete is able to participate in non-Olympic marketing during the Games and a specified period afterwards
- The Louis Vuitton ads surfaced on Twitter and various websites on August 13, which fell within the banned time frameAs the most decorated Olympian of all time, it was only a matter of time before Michael Phelps landed a major fashion endorsement.But in posing for the Louis Vuitton campaign images that surfaced on Twitter on August 13, 2012, the U.S. Olympic swimmer may be stripped of his medals, four gold and two silver, from the London 2012 Games.
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