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Monday, April 02, 2012

Merchandising Trayvon Martin


In the music industry, it’s not about the music; it’s about the t-shirt, the poster and the songbook. In the modern politicized tragedy, it’s not about the dead body; it’s about the hoodie, the t-shirt and the keychain. At a rally in Sanford, Florida, where the whole thing began, a vendor was eagerly selling commemorative t-shirts, shouting, “I’ve got every size.”

Like the concert, the protest rally or the memorial event is a great place to pick up some merchandise. Discriminating consumers can choose from t-shirts that denounce Zimmerman, white racism or the menace that faces every black man in America once he buys some skittles and puts on a hoodie. Then there’s the always popular, “Enough is Enough” shirt which can go on being sold at just about any event when the outrage machine had moved on to the next grievance theater.

Not to be left out of the action, Sybrina Fulton, Martin’s mother has applied for trademarks on “I Am Trayvon” and “Justice for Trayvon.” They say that you can’t buy justice, but if the trademark is approved then you will be able to license, “Justice for Trayvon” from her for a reasonable price

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3 comments:

Anonymous said...

I would hope their motive was to protect how his image and name are used with trademark protection, so his face and name aren't abused like they currently are.

Anonymous said...

This shirt is made in Chicago with the approval of our Gangster Prsident

Anonymous said...

Nice hoodie I need two of them! One to poop on and one to cover it up!