If you're starting a business in an already glutted market, a good name is a great place to start, but it will only get you so far.
When the Big Gay Ice Cream Truck started rolling through the streets of NYC two years ago, some worried that the novelty of the rolling dessert oasis' name would only give the truck a few months before it was consigned to the dustbin of ice cream history.
But luckily for the truck's two owners, even as the name became less of an attention-grabber, their desserts continued to draw a crowd. So after logging thousands of miles and gaining over 16,000 Twitter followers, the Big Gay Ice Cream Truck has spawned the Big Gay Ice Cream Shop.
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