Chrysler To Make 1st Two Payments On New Cars

Consumers can also return car within 60 days if unhappy with purchase

DETROIT — Chrysler Group says it will make the first two months' payments on most new vehicles bought this month in a bid to boost sales after a weak June.

Chrysler will pay up to $500 per month for a total of $1,000 on most vehicles. Customers also get the option of taking $3,000 to $4,000 in cash or making a "regret-free" purchase, in which they could return any new vehicle within 60 days if they're not satisfied. Other July incentives include zero-percent financing on most Chrysler, Dodge, Ram and Jeep vehicles. All the deals are set to end Aug. 2.

Automakers have been trying to limit incentives, which erode profits and hurt brand image. On average, incentive spending was down $169 per vehicle in June compared with the same month last year, according to auto information company Edmunds.com.

It might have fallen even further if not for Toyota Motor Corp., which normally offers few incentives but has pumped up spending since March after a spate of safety recalls. Toyota spent $2,117 per vehicle in June, more than double what it spent in June 2009.

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