With 243 million monthly listeners, radio bests the competition across the board.
“Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93 percent of U.S. adults 18 and older listen to radio every week — more than those watching television or using a smartphone, TV connected device, tablet or PC,” Nielsen noted in its report, which was released Wednesday.
In comparison, TV reaches 88 percent of Americans and garners 229 million viewers.
“Technology trends are a bit like fashion trends,” said Brad Kelly, managing director of Nielsen Audio. “They come and go, oftentimes long forgotten after the craze ends. But there’s one notable exception to the technology/fashion trend rule in the media world — broadcast radio. AM/FM radio is the blue blazer of the media universe. Who would have believed 100 years after its debut, AM/FM radio would continue to top the charts as the medium that reaches more consumers each week than any other?”
The analysis cited “compelling audio content and expanding delivery options” as a strong factor in the consistent appeal of radio.
It also found that the most popular format was country music, closely followed by news/talk combinations, adult contemporary music, pop contemporary hits, classic rock, classic hits, “hot” adult contemporary, urban adult contemporary and non-commercial news and talk. These are the top draws in a lengthy list of genres.
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6 comments:
Did I hear somebody say that radio was dead? Ha!
LOVE talk radio!
Sorry, here on the shore - lots of DEAD air on the airwaves.
Miss WETT 1590
Gotta love RUSH! Many great AM shows out there. I listen to more radio than any other source.
Poor people listen to that crap. Free with 20 min per hour of ads. I bought life time subscription to Sirius radio in 2004 when Stern joined them. 14 years later and still no monthly bill for satellite radio. What does it cost a month now? $15+/ mo.? I paid $499. $499/(14years @ 12 mos) = $2.90 per mo. and getting cheaper every month. Listen in the car, on the phone or computer.
Radio can't die fast enough- especially public radio.
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