Conservative activists decided to turn the tables on liberals and target advertisers of popular MSNBC host Rachel Maddow.
Following a Media Matters campaign that led to an advertiser boycott of Fox News host Sean Hannity, the Media Research Center (MRC) and Media Equalizer countered with a campaign against the liberal Maddow.
Media Matters published the list of Hannity’s advertisers to pressure the host after he raised suspicions about the murder of Democratic National Committee staffer Seth Rich that critics panned as conspiracy theory. Hannity lost over a handful of advertisers after the list was posted.
Media Equalizer returned the favor Tuesday and published the list of Maddow’s advertisers.