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Tuesday, April 26, 2016

This camera is going to change the world

At the end of the first season of the HBO tech comedy "Silicon Valley," the characters turn up at a conference where one CEO after another stands up on a stage and insists that their company is "making the world a better place." But the reasons these imaginary entrepreneurs give are intensely niche and jargon-filled, bordering on nonsensical.

That's a pretty good send-up of the real-life tech industry: Everyone insists they're changing the world. But true innovations — the smartphone, the global internet, self-driving cars — are uncommon signals in all that noise.

Rajiv Laroia is the rare technologist who can offer a compelling argument that his product carries that revolutionary potential. As the chief technology officer at a camera startup called Light, he's created a camera promising never-before-seen quality and functionality with a footprint small enough to fit (maybe a bit uncomfortably) in your pocket.

Light announced its first camera, the L16, back in October. Described rather obtusely in a press release as the "first multi-aperture computational camera," the small company nonetheless received so many pre-orders for a $1,699 camera still in its prototype stage that they had to shut down the pre-order program.



Anonymous said...

Way cool. The designer says that in six years, all other cameras will be obsolete because of his product and the technology in it.

Anonymous said...

This is big! He's right, 5 years, all our stuff will be worth zero.

Sell now!