Some of the people steering Ted Cruz's White House bid:
The senator's wife is a managing director at Goldman Sachs in Houston. She has worked at the investment banking firm since 2005 and will take a leave of absence to campaign with her husband. Heidi Cruz also has a formidable political resume. She was the director for the Western Hemisphere at the National Security Council and worked in the Treasury Department. She graduated from Harvard Business School and Claremont McKenna College. She and her husband met in Austin in 2000 while working on President George W. Bush's campaign.
The senator often calls his father and namesake his hero. Rafael Cruz fled Cuba in 1957 and went to Austin, Texas. The younger Cruz often tells the story of how Rafael came, penniless, to the United States and worked his way up from a dishwasher to a student to the oil business. He is now an evangelical preacher and director of Purifying Fire International ministry. He often appears beside his son at events. Rafael Cruz is also known for making controversial statements, including that he wanted to send President Obama back to Kenya.