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Tuesday, February 24, 2015

The most popular new vehicle in each state? Not what you might expect

Sales races in the auto industry tend not to matter much beyond the desks of those who might get a free golf vacation for winning one. With nearly 300 new models of cars and trucks on the market, there's always a close competition somewhere. But rarely, if ever, do we get some geographic insight into what people are buying state by state. Do Texans really differ in their preferences that much from Colorado, or New Yorkers from New Jersey? The answer turns out to be yes.

We asked IHS Automotive to share their count of the most popular vehicles of 2014 broken down by state. IHS Automotive's tracking differs from what automakers report in two important ways; it counts what new vehicles are registered in each state, rather than just national totals as sold by dealers, and it can separate vehicles registered by businesses from those registered to individuals. This list excludes those vehicles sold to large fleet buyers, like rental-car agencies and governments — leaving only those sold and used by individual retail customers.

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