28 percent fewer startups in 2011 than in 1977
For years, Christina Marshall was convinced she would start her own company.
She studied entrepreneurship with the hope of launching a clothing company for full-figured women. But after graduating two years ago, the 31-year-old chose a more conventional career as a brand manager at Kraft Foods in Chicago.
“It felt like the timing wasn’t exactly right,” Marshall said. “As much as I wanted to be an entrepreneur, I knew I needed a backup plan.”
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