Last year, gut-busting burrito chain Chipotle quietly became the first restaurant of its type to begin identifying which of its ingredients may contain genetically modified ingredients, while also publicly stating that its long-term goal is to eliminate GMO ingredients from its menu. This can be a costly move in a business with relatively thin margins, but it may be working in Chipotle’s favor.
BusinessWeek takes a look at the Colorado-based chain’s sales since it made its anti-GMO stance known to the public.
Chipotle recently reported a 30% increase in quarterly profits and sales at stores open more than a year were up 9.3%. In the last quarter of 2013, stores were averaging an additional $622/day over the same time period in 2012.
“The most obvious difference in the company’s approach was its vow in March to eliminate genetically engineered ingredients,” writes BusinessWeek’s Kyle Stock.
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5 comments:
Yes, I would sat so. Its a good business model to scare the ignorant weak-minded and then take their money.
Love all things Anti-GMO.
Yes this is still a capitalist nation , good business marketing .
By the way 7:40
Obama has been using this method for 5 years , scare the ignorant and weak minded. It works!!!
yeah 531 because it was obama that was screaming about an evil socialist gay muslim terrorist takeover of the US for the last 5 yrs.
They did what they intended. Put out a bunch of propanganda, and watch as hippies and college kids flocked to buy their over priced food. Then attack farmers, creating more hype. They're hypocrites, at best.
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