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Wednesday, May 30, 2012

Camps Use Online Data to Target Voters

Voters who click on President Obama’s campaign website are likely to start seeing display ads promoting his re-election bid on their Facebook pages and other sites they visit.

Voters searching Google for information about Mitt Romney may notice a 15-second ad promoting the Republican presidential hopeful the next time they watch a video online.

The 2012 election could be decided by which campaign is best at exploiting voters’ Internet data.

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2 comments:

Anonymous said...

No wonder Facebook stock is plummeting.

Anonymous said...

It's not just facebook. I was trying to find something the other day on a website. After I closed the website it seemed where ever I went on a webpage there was an ad or a sale on that product. It makes you wonder how much they really use of your cookies to track your movement on the internet.