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Monday, March 14, 2011

Online News Readership Overtakes Newspapers


For the first time, more of us are getting our news from the Web than from newspapers, according to a new report, which finds that the Internet now "trails only television among American adults as a destination for the news."

And that "gap" between the Internet and TV is "closing," according to a new report on "The State of the News Media 2011" by Pew Project for Excellence in Journalism.

"Financially the tipping point also has come," wrote Tom Rosenstiel and Amy Mitchell in the report. "When the final tally is in, online ad revenue in 2010 is projected to surpass print newspaper ad revenue for the first time. The problem for news is that by far the largest share of that online ad revenue goes to non-news sources, particularly to aggregators," such as Google and Yahoo news.

Nearly half of all American Adults — 47 percent — report getting "at least some local news and information" on their cell phones or tablets. But when it comes to paying for online local news, be it via subscription or buying "apps,"  few of us are doing that or are thinking of doing it.

If we were to dig into our pockets, 23 percent of us would be willing to pay $5 a month for full access to a local newspaper online. Another 18 percent would be open to paying $10 a month.

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1 comment:

Anonymous said...

Not one penny will I pay. Our dsl costs too much as it is!