How To Treat Your Customers Like Human Beings

We usually prefer to help you find out how to be a better consumer, get better service from companies and avoid the myriad traps that dot the shopping landscape. Sometimes, though, it's not a bad idea to tell companies what they need to do to keep you coming back, which is what Chris Morran did in a guest column published today in AdAge. Our first tip: Stop being such a jerk.

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