FTC Keeping Eye On Possible Blog Payola Cases: Ann Taylor Not Punished

A reminder to any bloggers who like free stuff, and companies working on exciting new Internet marketing strategies: the Federal Trade Commission is watching you, so keep to their guidelines that dictate bloggers must disclose any compensation that they receive for posting about or reviewing a product. While they didn't take any action against clothing retailer Ann Taylor for offering gift cards to bloggers who posted about a new collection, the scrutiny was an important message in itself.

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