Earlier this year, a divided Mayor and Council nixed the idea of a shared marketing opportunity with Coca-Cola that would have allowed the soft drink giant’s logo on a town-owned water tower at 64th Street near Route 90 and the entrance to the resort with some councilmembers calling the idea a sell-out. That concept was ultimately eliminated, and the water tower repainting moved to the Request For Proposal (RFP) process with a handful of options including the traditional light blue paint scheme, the light blue paint scheme with the town’s logo on it, replicating the downtown beach ball design and, finally, a golf ball and tee design promoting the town-owned Eagle’s Landing golf course and Ocean City’s reputation as a golf destination.
The latter proposal caused some heartburn for some on the council at the time over concerns promoting Eagle’s Landing on the tower was an affront to the 15 or so other golf courses in the resort area with whom the town has a partnership on marketing and advertising efforts. Nonetheless, the golf ball concept was included in the RFP in order to have all options and their varying price tags on the table.
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4 comments:
Solution: Golf Ball paint job with a less specific caption. Something like - Mid-Atlantic Golf Destination.
Who goes to the ocean to play golf? Capitalize on your beach you bunch of Morons. That is why there are too many people visiting Ocean City now and you can't even dispose of your own trash and sewer properly!
9 46 you have no clue what your talking about go back to greeting people at wal mart
If they had any useful thought processes, they would consider a LED billboard ad space could be rented, and ads could be for both OC events AND private ads. Why did they only consider a permanent paint job? Tunnel vision, or ulterior motives by the council?
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