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Hershey's is suing state Sen. Stephen S. Hershey Jr., accusing him of improperly using signs and other campaign materials that mimic the look of a Hershey's candy bar.
The company says in the federal lawsuit filed Friday that the candidate's brown, rectangular campaign logo with white writing imitates the Hershey's bar packaging with its brown background and silver and white writing. Both use similar lettering for the word "Hershey," which appears in all capital letters in the center of both designs, but where the chocolate bar says "milk chocolate," the politician's logo says "state senate."
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8 comments:
I wondered if he would get in trouble for that...seems like a clear violation of Hershey's trademark.
Hershey's legal department is busy these days.
I LOVE IT! I've known Steve since he was a baby, seriously. I'll have to dig into this deeper and find out how we can help support him.
I've seen these signs around and thought he was related to the original family - or wouldn't be allowed to use the logo like that!
But it is his name! What is the matter with you idiot't? It is his legal name, and just maybe his favorite color is brown.
What if his name COKE, and he liked fancy cursive letters for his name, that give Coke the right to ban him from using that letter font?
There is a MD Flag in the reflection on that sign. He should be fine
And look at a chocolate bar it says Hershey's not Hershey
It's his name and he's not peddling candy, although he could be sweet talking the voters.
He'll win the scuffle.
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