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Saturday, April 05, 2014

Is This The End-Times For The Craft Beer Bubble?

Twenty years ago, everyone had that one friend who always insisted that the funny-named beer (possibly with a cork) they brought to a party was soooooo much better than the Budweiser/Miller/Heinekin swill everyone else brought. “This Knucklechucker Belgian Quintuple Stout IPA will beat a Coors any day of the week,” that friend would declare. Some short-sighted folks laughed at the beer aficionado, but now it’s sometimes hard, if not impossible, to find a boring ol’ big-name beer at some bars where craft brews dominate the taps. But is this golden age of variety coming to an end?

The Philadelphia Daily News’ Joe Sixpack (his family name was apparently Ponykeg, but it was changed at Ellis Island) takes a look at the various arguments trying to prove or deny the impending popping of the craft beer bubble.

The doomsday seers claim there are too many breweries (some 2,800 in the U.S. alone, with many more slated to launch), making too many brands for a limited audience.

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1 comment:

Anonymous said...

Small businesses such as this are the only ones to survive. Another drug to warp our minds in this country.