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Friday, November 15, 2013

Resort Brewery To Change Name, Avoid Legal Fight; Owner Announces Naming Contest

OCEAN CITY — An Ocean City brewery and Boardwalk restaurant and bar will be changing its name after its owner decided this week to drop his challenge to a civil lawsuit filed in August by an Internet retailer alleging trademark infringement on the registered mark “Shorebilly.”

In August, Teal Bay Alliances, a resort-based retailer that markets and distributes various items of clothing and other merchandize prominently featuring the term Shorebilly, filed suit in U.S. District Court against Shorebilly Brewing Company alleging the popular brewery on the Boardwalk was infringing on its registered trademark.

Southbound One, Inc. and brewery owner Danny Robinson fought the suit, alleging, among other things, the term “Shorebilly” was generic and not subject to trademark protection.
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4 comments:

Anonymous said...

Well, don't call it Obamacare! You'd never sell a drop!

Anonymous said...

Redskins Offensive American Indian Brewery is my pick.

Anonymous said...

I suggest calling it,
" That Place "
Then people can say, We went to that place in OC where they sell Brews and Food. It was great! Or OC BFF.
Brews, Food & Friends!

Anonymous said...

How about something more descriptive of the flavors you put in to it? That's what I go for. Evo has Lucky 7,my favorite, but even if it's just a number like that would be a hit.