Attention

The opinions expressed by columnists are their own and do not represent our advertisers

Friday, April 13, 2012

We Love Promoting Our Competitors Pricing

This just received... I told Nicole that I was pretty sure that not many people read her paper anymore. I wonder how she got my email address?


Good Afternoon,

My name is Nicole, and I am a classified sales representative for The Daily Times. I am contacting your company with an opportunity regarding Service Directory advertisement. Service Directories classify and promote your business to our readers. Below are the rates & sizes for a Service Directory. If you would like to purchase a Service Directory, or have questions or concerns, please feel free to contact me.

1x1 for 30 days in The Daily Times & on-line is $161
1x3 for 30 days in The Daily Times & on-line is $$196
1x6 for 30 days in The Daily Times & on-line is $282.

Gee, let's see. Salisbury News, (who reaches a larger local audience) only charges $100.00 a month for FRONT PAGE ADVERTISING and not some BS Directory section. Why do we only charge $100.00 a month when we can offer even better service, because its about giving back. Its about "Paying It Forward". Its about helping local businesses in an extremely difficult economy.

The author of the first paragraph is right, no one is reading the Daily Times any more. They know it and this is why they are discounting like crazy, yet still not even competitive. More importantly, since the Daily Times is targeting Salisbury News Advertisers e-mail addresses, are YOU getting the same discount offers? What I mean is, if you already happen to advertise in that so called Directory, are they currently giving you the same pricing?

In the mean time, if you want to reach a larger local audience and not 10,000 people a day from Arizona, California and the rest of the country and not the Eastern Shore, switch or add your advertising to Salisbury News for only $100.00 a month and finally get a positive return on your investment. That goes for WBOC and Metropolitan too.

One thing is for sure, you know every one comes to Salisbury News. There's no denying that any more. If every one is coming here and we have so many advertisers, who's the smarter business person? I mean, advertising is TO BE SEEN, right?????

2 comments:

Anonymous said...

Be careful Joe,there is a price to pay for everything.

Anonymous said...

I say we all chip in a few dollars and run an ad for SBYNEWS. They did contact you about advertising. lol