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Saturday, July 23, 2011

Back-to-School Shopping Like “Christmas in July”

Ted Williams wasn't at the pool last week. Nor was he on the basketball court, polishing off an ice cream cone, sleeping in till noon or catching a movie.

One gloriously sunny midsummer day found him at Target, clutching a dictionary and gazing listlessly at three-ring binders. Though it felt as if vacation had barely begun, the Towson teenager was already back-to-school shopping with his mother and younger brother. He could almost hear the institutional bell cutting into his time off.

    The shopping trip, he declared, was "a killjoy."

    "School," said Ted, who will be a freshman at Calvert Hall College High School, "is the last thing you want to think about."

    But for retailers, it's the only thing worth talking about.

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