Study: Kids Think Cereal With Cartoon Mascot Tastes Better

Here's a sad, but entirely unsurprising piece of consumer news. In a peer-reviewed study recently published in the Archives of Pediatrics and Adolescent Medicine, researchers at the University of Pennsylvania's Annenberg School for Communication fed the same cereal to school-aged children in different boxes. Boxes with a cartoon character earned higher tastiness ratings from the kids.

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