Now, halfway through the first season of its run, MTV is staying true to its promise to air all 10 episodes of "Skins," despite a parent's group's request for a federal investigation into whether it cosntitutes child pornography, declining viewership, and, most important for the network's bottom line, a continued lack of advertiser support.
“At this point, the only advertising that you see on the show, aside from Clearasil, are movie trailers and various direct marketing type of things,” Dan Isett, director of public policy for the Parents Television Council, tells FOX411. “So, there’s virtually no mainline commercial support for this show. There’s no economic reason to keep ‘Skins’ on the air.
If I were a Viacom shareholder, I’d be upset that my corporate management is going out of their way to lose me money by putting on this show.”
The Parents Television Council is the watchdog group that called for the show to be investigated for possibly being child pornography.
1 comment:
Isn't it entirely possible that the ratings are bad because the show is awful, and not for any other reason?
This simplest solution is probably the mmost accurate. MTV does not produce quality programming, and has been socially irrelvant for over a decade. (I am 37 years old, I grea up with the channel, and remember how it used to obe ground brakding in not only its coverage of music, but politics and society as well.)
When you program to 13 year olds, you get what you have now with MTV.
This is not about protests, quesitonable content, or morality. The show (and all the others on MTV) are horrible.
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