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Monday, August 11, 2014

MVA Takes Steps to Improve Customer Service through Social Media

StateStat has been working with agencies to find ways to improve customer service, particularly through social media outlets. The MVA acknowledged at the meeting on May 28th that it needs to do a more effective job of interacting with customers through Facebook and Twitter to improve businesses practices and reduce call center volume. StateStat asked the agency to develop a plan in June to increase its social media presence, and the agency has made definite improvements over the past two months.

First, the agency officially started a new Twitter feed for the Maryland Highway Safety Office, which allows the MVA’s main Twitter feed to focus on customer service issues. Second, the MVA now highlights its social media outlets through a center panel on is website, which has helped increase the number of Twitter followers from 1,454 on May 20th to 1,667 on July 30th. The MVA also started working with branch managers to promote locations through social media where wait times are particularly low or warn customers when volumes are unusually high (e.g. after a holiday closure). Finally, Administrator Chaffee conducted his first live tweet session on July 15th from 11am to noon. The agency reported that the response from the event was positive and there were over a dozen interactions with customers during the hour. The MVA plans to make the live tweeting Q&A a regular event and encourages customers to use the hashtag #askMDMVA on Twitter to ask questions to MVA staff.

8 comments:

Anonymous said...

Why don't they get rid of their $200k motor home they bring to Ocean City And provide more online services. I don't need to have a social chat to renew my tags and we don't need to pay State employees to spend the day on Twitter and Facebook.

Anonymous said...

They could provide better customer service to MARYLAND tax payers if they did away with giving licenses to illegals. I spent 2 hours in the dmv the other day. They give them a list to go by but every one of them came unprepared and wanted to argue with them. When I was in there 4 years ago and they had stopped giving a license to illegals it took 15 minutes. I guess Maryland likes the money that floods in by giving illegals a license.

Anonymous said...

Shut down all DMV's.

Anonymous said...

OMG!!! Just train the staff (at least at the Salisbury Branch) in customer service. No need for social media. Most of the employees behind the counter were walking around with their hands up their a$$. I was there last month and the kiosks were ALL shut down, seems they were doing 'renovation'. That place is extremely poorly run!

Anonymous said...

Why is the license test easier for Illegals than for everyone else?
Took my son several tries and appointments just to get a drivers permit but a mexican can walk in and get one right off the bat? They even have a spanish speaking section just for them! I watched this on my last visit while I was waiting to renew my drivers license.

Anonymous said...

Another government agency , that's why it sucks. No leadership , no competent workers , out for the buck , as they say.
Mmmm , sounds a little like the VA and the postal service , real bad.

Anonymous said...

great customer service is achieved when the customer is truly valued.

Anonymous said...

Fire everyone at the dmv and let a private contractor run the place, with fees based on customer feedback. That's how it's being done by private business on line. Next time you are forced to make a trip to dmv consider this: How many of these affirmative action hires can't be fired no matter how bad their job performance.