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Tuesday, November 10, 2015

Could A Nail Art Printer Be Girls' Gateway To The Tech World?

With all the talk about getting more women in technology, I'm always looking for female-run companies. Recently, I got an email from Preemadonna, which bills itself as a San Francisco-based company that focuses on using technology to provide lifestyle products for women and girls.

That sounded good. Then, I looked at the product.

It's called the Nailbot. And its premise is to instantly print art onto your fingernails using your smartphone.

Is this the cutting edge of women-centered technological innovation?

I asked CEO and Co-founder Pree Walia, and the way she laid it out, it was like the Nailbot was a gateway drug for girls to the world of technology: Preemadonna is trying to meet many young girls in a place where they can express themselves and have fun.

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