For the past few years, storeowners worldwide who chose to sell Israeli made products and their customers have had to face a daily gauntlet of protestors seeking to boycott Israeli goods through the Boycott, Divestment and Sanctions (BDS) movement, which is actively seeking to operate against Israel on a global level.
Now, StandWithUs, a pro-Israeli organization is fighting back. StandWithUs is urging schools, campuses, synagogues, community organizations, and individuals to celebrate Israel by designating March 30 as the day to buy up Israeli goods at local stores - the BIG weekend.
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