Cancer Centers Tripled Ad Spending In Last Decade; Are They Pushing Hope Or Hype?
If you watch cable TV — especially basic cable during the daytime — you’ve likely seen your share of heartwarming ads showing off cancer survivors who were saved from the brink by the handsome physicians and nurses at [Fill In The Blank] cancer treatment center. Over the last decade, direct-to-consumer marketing by cancer centers has soared, with much of that spending concentrated in the hands of about two dozen operators. However, some doctors are concerned that these ads aren’t selling patients on the reality, but on the experiences of a few rare cases.
It's all about money. Notice that none of the commercials feature people who weren't cured, just those smiling faces of the minority who did, many of whom have only a temporary reprieve.
The Pharmaceutical companies have had a cure for cancer for years but make too much money off of medications to ever release it.
ReplyDeleteIt's all about money. Notice that none of the commercials feature people who weren't cured, just those smiling faces of the minority who did, many of whom have only a temporary reprieve.
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