Black Toothpaste: Whitening Without Bleach Or Abrasive Agents

Some things are counterintuitive, like mud baths that cleanse, stinky cheeses that taste good and, now, charcoal as an ingredient that gets your teeth whiter.

Curaprox USA (www.curaprox.com), a branch of the Swiss company Curaprox, is offering a natural way for Americans to remove dental stains and maintain oral health with activated charcoal. The toothpaste is called Black Is White.

“Some people just can’t get their head around it, but most people really like it the more they understand it and see the results,” says Patrice N. Le Maire, an international brand expert and head of Curaprox USA.

“This novel and natural way of whitening your teeth back to the original color – the shade of a baby’s teeth – continues Curaprox’s 4½-decade run of lifestyle products for oral health.”

What seems new to 21st century Americans is actually old and proven. Activated charcoal particles absorb dirt and discoloration particles like a vacuum cleaner. It’s something that societies knew centuries ago.

Most of today’s whitening toothpastes contain abrasive particles such as chalk, silicates, pumice or bentonite; or they bleach using chemical agents such as peroxide. But bleaching agents change both gums and tooth enamel, and also adversely affect the mucous membrane lining the inside of the mouth. The danger with abrasive particles is that, in addition to removing discoloration, they also erode the enamel.

“Black Is White removes stains using activated carbon – without abrasive agents and without bleach,” Le Maire says. “The typical Black Is White user is younger. They’re usually younger women, millennials, and older women who are sensitive to unnatural ingredients. Men with an active lifestyle like it, too. You can keep all of your fun habits, such as drinking red wine and espresso with dessert, without worrying about stained or eroding teeth.”

About Curaprox USA

Curaprox (www.curaprox.com) is the oral health brand of Curaden International AG based in Kriens, Switzerland. Since 1972 and in collaboration with dental professionals in teaching, research and practice, Curaprox has been developing oral hygiene tools that are as gentle and effective as possible. Patrice N. Le Maire heads the USA division.