New Campaign Software Firm Seeks To Improve Ground Game In Md. Races

Herb Sweren and Barry Silverman worked in political campaigns for years as an avocation, while they pursued careers in marketing and advertising. But a couple of years ago, after working together on a Baltimore County campaign, they decided to put their professional skills and political experience into a business using the latest technology that could improve the ground game for state and local candidates.

This year they launched CampaignOn, which offers a package of software services that helps candidates identify voters, stay in touch with their supporters, get out the vote and track donations. On a national level, the get-out-the-vote efforts of the 2012 Obama reelection campaign assisted by technology and social media was considered a major factor in its success.

“We didn’t think there was a business model that put all these things in one affordable package” for state and local candidates, said Sweren, who spent years in tennis industry marketing and played roles in a number of mostly Democratic Baltimore County political campaigns.
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