The Agriculture Department has cancelled a soap-opera-style ad campaign that let Spanish speakers know about food stamps. The radio dramas followed characters as they considered applying for the food-assistance program. The "novelas" came under fire from conservatives.
The Daily Caller noted USDA was not making comparable soap operas in English. USDA told the conservative website: it removed the ads because they were 4-years old and did not meet the department's standards for outreach. It said its ad campaigns target communities at greatest risk of hunger.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.