World's First Smart Virtual Store Opens In Korea, Caters To Smartphone Users

Homeplus, the nation’s second largest discount chain, announced yesterday that it will open what it calls a “fourth generation retail store,” Homeplus Smart Virtual Store, at Seolleung subway station in southern Seoul today.

It says it’s the first of its kind in the world.

At a press conference yesterday before the official launch, Homeplus CEO Lee Seung-han said discount store chains must respond to rapidly changing consumer habits and behavior, and a new kind of virtual store will cater to skyrocketing smartphone users in Korea.

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