What will go down in MLB lore as possibly the greatest tragedy ever for the game for promotions and fan involvement goes to "Dime a Beer" night in old Municipal Stadium which hosted the Cleveland Indians versus Texas Rangers.
In typical dramatic fashion bats were wielded as swords by players and fans rushed the fields with far worst. At least beer was cheap.
Paul Jackson from ESPN.com gives us history - http://sports.espn.go.com/espn/page2/story?page=beernight/080604
maybe thet were mad about mexican beer.
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