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Wednesday, September 10, 2014

Under Armour & Maryland Announce Renewal Of Partnership

Baltimore, Md. – The University of Maryland and Under Armour, Inc. (NYSE:UA) today announced a 10-year partnership extension that designates Under Armour as the official outfitter of its varsity intercollegiate athletic programs.

Under Armour, the global leader in performance footwear and apparel, will continue to design and supply the footwear, apparel, and equipment for training and game-day uniforms for the University of Maryland’s men’s and women’s varsity athletic teams. In addition to outfitting the Terrapin athletic department, the comprehensive partnership also includes integration into the brand’s marketing, social media, in-store, and grassroots activations.

“The University of Maryland is an integral part of Under Armour’s history, culture and identity,” said Matt Mirchin, Executive Vice President, Global Marketing, Under Armour. “We look forward to continuing this remarkable partnership over the next decade and beyond, outfitting the Terrapin student-athletes and fans in the most innovative performance gear in the market.”

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