Pro-life ads featuring photos of ultrasounds and newborns deemed 'graphic content'
Facebook removed two ads telling the stories of babies who survived premature births.
Susan B. Anthony List posted two ads to Facebook telling the stories of two babies,Charlotte Ryun and Micah Pickering, who survived premature births. The videos featured testimony from the babies' parents, as well as ultrasound footage and other baby pictures provided by the families. One 30-second spot featured Iowa native Danielle Pickering discussing the birth of her son, Micah, at 22 weeks gestation.
"We didn't know if he could survive," Pickering says as a photo of Micah in the NICU flashes across the screen. "Micah today is a wonderful little boy."
Facebook is one of the largest depositories of ultrasounds and newborn photos in the world. Nevertheless it removed the ads without explanation, according to SBA List. When pressed on the reason for the deletions, the social media giant told the group the videos ran afoul of its prohibition on video that shows "medical procedures or conditions."
"We don't allow ads that depict medical procedures or conditions," the company said in an Oct. 13 email. "We don't allow ads that feature sensational or graphic content (even if it's for an artistic or education reason) because of their highly sensitive nature."
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