Tennis phenom Naomi Osaka is about to show Madison Avenue what she can do off the court.
After notching her first Grand Slam, soundly beating Serena Williams at the US Open, the shy 20-year-old is poised to become a branding sensation, marketing experts say.
Her four-year deal with Adidas — reportedly worth in the low six figures — is about to expire this year, while a car endorsement is said to be in the works and will likely be announced this week.
“Her brand value for Adidas is in the millions now,” sports marketing consultant Joe Favorito said.
More
DelMarVa's Premier Source for News, Opinion, Analysis, and Human Interest Contact Publisher Joe Albero at alberobutzo@wmconnect.com or 410-430-5349
Good for her.
ReplyDeleteShe needs her own moments of fame after the spoiled, entitled, petulant loser put up her hissy fit!
ReplyDeleteThe cartoon was spot-on!
It sure was, Naomi was the true adult on the court and deserves the win she got, as well as multiple endorsement for her professionalism something the other player did not show. Serena chose to use multiple “cards” but none of them were the winning hand.
Delete