Do not be surprised if legal cigarettes made from ganja (cannabis) hit the streets soon.
Major producers like Carreras are probing that and other cannabis possibilities, as increasing competition from illegally imported cigarettes continues to burn deeper into the profits of the legal trade.
It is no secret that British American Tobacco (BAT), the parent company of Carrerras, has, like other major US tobacco dealers including Phillip Morris, been looking at the cannabis market and the possibility of producing mild cigarettes restricted by the legal content of the main cannabinoids — cannabidiol (CBD) and tetrahydrocannabinol (THC), although only THC is psychoactive.
Carreras Limited's Managing Director Marcus Steele has said that, like parent company BAT, Carreras is prepared to compete in a legal cannabis environment.
“As long as it is legal, we are in the combustible business. It happens to be cigarettes, but if tomorrow morning it is cannabis, it is another product in the combustible side of the business. I am sure we would be more than interested,” Steele said at last Thursday's sitting of the Jamaica Observer Press Club.
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New revenue generator!
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ReplyDeletePhillip Morris was planning for this since before the 1970s, but got beat to it (or inspired) by the black market in Vietnam, selling Park Lane and other brand named marijuana cigarettes by the pack. They're still doing it in Philadelphia, Baltimore and other large East Coast cities.
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