(CNSNews) -- The Clorox Company, a multinational American firm with more than 8,000 employees and net annual sales of $6 billion, apparently has no reservations about advertising its products on a television program that espouses anti-Christian bigotry.
"We know our selection of programs [for advertising] will not always meet with every viewer's approval, as it did not in this case for you," said Clorox in an "Executive Reply" email statement today. "But we encourage you to voice your concerns with the network."
Clorox was responding to a Media Research Center (MRC) campaign, which is calling on advertisers of ABC's The View to stop advertising on the program until co-hosts Joy Behar and Sunny Hostin publicly apologize for the bigoted remarks.
On the Feb. 13 edition of ABC's The View, co-host Joy Behar described Vice President Mike Pence's Christian beliefs as a "mental illness."
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Slippery slope in the world of advertising! Must keep options open cause one wrong decision could ruin your company!
ReplyDeleteAnyone remember he Dixie Chicks? They (Nat Maines) made a decision (expressing their displeasure of the Iraq War and President Bush) that was an advertising nightmare and they still haven't made it back.
Joy Behorrible is a real POS.
ReplyDelete