Would you pay $19 a pound for a coffee bean that is more than twice as strong as Starbucks’ dark roast? Customers in 22 countries around the world are answering that question with a resounding “yes!”
Unfortunately, that choice could have unintended consequences, including heart palpitations, experts say.
“Black Insomnia,” dubbed the world’s strongest coffee, is now available in the United States. Just one cup will put you over the daily recommended caffeine limit.
"If you want to stand out, you need to be the 'est' — the biggest, smartest, strongest, or cheapest," said Black Insomnia founder Sean Kristafor. "So when we wanted to compete in coffee, as a caffeine product, we had to be the strongest, but obviously, we don't exceed the world guidelines."
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It is an urban myth that darker roasts have more caffeine. Actually, the opposite is true. Lighter roasts have more caffeine because the longer the beans are roasted the more caffeine is lost or "roasted out".
ReplyDeleteDuh
ReplyDeleteI believe that is the PURPOSE of the new "STRONG COFFEE"