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Saturday, September 16, 2017

Coca-Cola regains title as ‘official drink of Ocean City’

The ink is dry on Coca-Cola’s beverage contract with the resort and the soft drink titan is looking for future marketing possibilities now that it’s “the official soft drink of Ocean City.”

Cocoa-Cola, a resort sponsor since 2012, offered to renew a five-year contract in April. The contract mandates Coke will donate approximately $19,000 in products per year.

The company would also provide $15,000 in marketing support each year, including Coke-branded umbrellas for the Beach Patrol and volleyball nets.

Recreation and Parks Director Susan Petito said Coke would continue to support events with $15,000 annual sponsorships each year for the Swing for Youth Golf Open, the Christmas Parade and Winterfest New Year Eve party, as well as trying out some fresh ideas.

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7 comments:

  1. Just another classic case for OC officials extorting money from vendors. Coke should really boycott the town.

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    Replies
    1. It's branding. Corporate/municipal ink. It means money,products, and services. Have you noticed the names of stadiums and arenas?

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  2. agree 733...anything and everything about CITY FAIL should be a type of boycott.

    at the same time, Pepsi is awful.

    No, that wasn't me that capsized in the inlet fishing for flounder....I'm dumb - BUT not that dumb!!!

    Enjoying the bike weekend!11111111111111111111111111

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  3. Ha Ha Ha I got you on this Ocean City......I only drink BEER!!!!!!!

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  4. Did you see that meme with the names on Coke bottles? One said to have a Coke with Pepsi. lol

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  5. Wish it would regain that status in Salisbury. Pepsi is horrible.

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  6. Coke is a JOKE !!! They Lost the Origional Recipe 1981 !!!

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