The ink is dry on Coca-Cola’s beverage contract with the resort and the soft drink titan is looking for future marketing possibilities now that it’s “the official soft drink of Ocean City.”
Cocoa-Cola, a resort sponsor since 2012, offered to renew a five-year contract in April. The contract mandates Coke will donate approximately $19,000 in products per year.
The company would also provide $15,000 in marketing support each year, including Coke-branded umbrellas for the Beach Patrol and volleyball nets.
Recreation and Parks Director Susan Petito said Coke would continue to support events with $15,000 annual sponsorships each year for the Swing for Youth Golf Open, the Christmas Parade and Winterfest New Year Eve party, as well as trying out some fresh ideas.
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Just another classic case for OC officials extorting money from vendors. Coke should really boycott the town.
ReplyDeleteIt's branding. Corporate/municipal ink. It means money,products, and services. Have you noticed the names of stadiums and arenas?
Deleteagree 733...anything and everything about CITY FAIL should be a type of boycott.
ReplyDeleteat the same time, Pepsi is awful.
No, that wasn't me that capsized in the inlet fishing for flounder....I'm dumb - BUT not that dumb!!!
Enjoying the bike weekend!11111111111111111111111111
Ha Ha Ha I got you on this Ocean City......I only drink BEER!!!!!!!
ReplyDeleteDid you see that meme with the names on Coke bottles? One said to have a Coke with Pepsi. lol
ReplyDeleteWish it would regain that status in Salisbury. Pepsi is horrible.
ReplyDeleteCoke is a JOKE !!! They Lost the Origional Recipe 1981 !!!
ReplyDelete