Even though the City Council said last year it would no longer provide “seed money” to help with the startup costs of OC Bikefest, it’s now being asked to consider whether to sponsor the event by contributing $25,000.
The Ocean City Tourism Commission on Tuesday recommended that the council consider a sponsorship deal with the event organizers, with Tourism Director Donna Abbott telling commission members that Ocean City would be promoted through Bikefest’s various venues and social media platforms in exchange for the $25,000. This deal would contrast with past practices of funding the motorcycle event through the Tourism Advisory Board.
“Rather than sending them a check and not getting anything back, this would be an opportunity to get something in return,” Abbott said. “Bikefest is a top-searched keyword on our website, so there’s an opportunity here to tap into an event that can be helpful with promotion.”
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Outside of the Box thinking is indeed needed here as in Bikefest brings in LOTS of disposable income from the exact types of folks OC wants. Folks in the older demo, staying IN OC; eating IN OC; shopping IN OC and enjoying the inlet...IN OC.
ReplyDeleteTheme here for those a bit slow - IN OC!
These folks also like casino's with table games...coughcough!
The City takes in much more than $25,000 from proceeds of food and motel proceeds.
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