The Olympics' TV Time-Delay Is Going Away, NBC Says

When it broadcasts the Winter Olympics from South Korea next year, NBC will do so with live programming across the U.S., bringing an end to the network's decades-old strategy of delaying coverage according to U.S. time zones.

"That means social media won't be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything," said Jim Bell, president ofNBC Olympics Production & Programming. "This is exciting news for the audience, the advertisers, and our affiliates alike."

NBC's move effectively shifts the core of a strategy it adopted for online audiences — to provide immediate access to Olympic events — to its main platform. Live coverage from Pyeongchang will air during the day, in prime time and late at night, the network says.

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