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Tuesday, January 31, 2017

Under Armour releases first line of American-made apparel

Under Armour Inc. on Monday released its first collection of apparel made in the U.S., products designed and manufactured at the sportswear maker's new UA Lighthouse facility in South Baltimore.

The first items are a women's sports bra and legging set, called Arris Project. The initial run of 2,000 units cost $120 for the leggings and $50 for the bra. The clothes are available starting today on Under Armour's website.

Under Armour (NYSE: UAA) says the collection features innovative material that cuts dry time in half.

Under Armour and its CEO Kevin Plank debuted the UA Lighthouse in June, a 35,000-square-foot manufacturing and design center located inside City Garage, the former Port Covington bus garage converted by Plank’s development firm into a maker space for entrepreneurs.

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5 comments:

  1. AnonymousJanuary 31, 2017 at 2:00 PM

    I'll want to compare the price point with their annual profit and dividends to shareholders. If they're making a gozillion dollars - they'll need to drop their price point for these.....

    ReplyDelete
  2. AnonymousJanuary 31, 2017 at 2:21 PM

    yea 120 for leggings is a bit much, but good luck with that

    ReplyDelete
  3. AnonymousJanuary 31, 2017 at 2:42 PM

    That is called capitalism and what every republican stands for. You will be able to afford it after Trump brings our jobs and everyone is making great money again.

    ReplyDelete
  4. AnonymousJanuary 31, 2017 at 5:49 PM

    That's MSRP.

    ReplyDelete
  5. AnonymousJanuary 31, 2017 at 7:33 PM

    242 I'm perplexed that buffoons like you can't get facts through their head. Technology/automation has taken your manufacturing job. Not the actions of the president. Please also tell me why you would expect billionaires who made their money off of increasing production and reducing cost (e.g. labor) to save your job.

    ReplyDelete

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