After announcing 11 months ago that it would remove artificial colors and preservatives from its Macaroni & Cheese product, Kraft Heinz says it went ahead and did that… and basically no one remarked on the change.
We’ve all been living with the delusion that Kraft’s mac and cheese has remained the same, when really, Kraft Heinz says, the recipe was changed in December. The company is busy crowing about how oblivious with how we’ve been with a new ad campaign talking about its coup, calling the unnoticed switch “the world’s largest taste test.”
The new “It’s changed. But it hasn’t” campaign launches today, Kraft says, and Craig Kilborn is involved somehow:
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Kraft Mac and cheese is such an unhealthy mess that nobody is gonna notice taking some of it out.
ReplyDeleteKraft Heinz: “Virtually No One Noticed” Mac & Cheese Recipe Change
ReplyDeleteBecause no one eats it except Democrats and they don't matter.
When you think Heinz just remember John Kerry and his ugly wife.