Only One Retailer Comes Out Smelling Worse Than Walmart In Latest Customer Satisfaction Surveys

The American Customer Satisfaction Index has released its annual look at the retail industry, and once again Walmart scored the lowest among department stores, supermarkets, and personal care retailers. But one specialty retailer did manage to eke out an even lower score than Walmart.

That would be Abercrombie & Fitch, which made its bare-chested debut on the ACSI specialty retailers index with a horrid 65 out of 100, a full 12 points below the sector’s average and seven points under the next-lowest scorer (Advance Auto Parts). In fact, A+F’s 65 was the lowest score in all of retail for 2015.

Perhaps the clothing store can chalk it up to the old sports cliche of a “rebuilding year,” as Abercrombie kicked off 2015 saying goodbye to controversial CEO Mike Jeffries — the man who looked like Gary Busey in Lethal Weapon but had the tact of a Mean Girls character.

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