Blue Buffalo Admits To Lying About Ingredients – Here is Why You Should Care…

As it often happens, a competition between companies had benefitted the consumer. Purina was bent on catching Blue Buffalo in an advertising lie – they claimed they never used poultry by-product meal in their foods.

However, Purina did some testing of Blue Buffalo product and found that was not the case and sued them for False Advertising. Just last week, a year after the case was filed, Blue Buffalo admitted to using by product meal in “a ‘substantial’ and ‘material’ portion of their pet food.”

Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.

“Despite this admission, Blue Buffalo still has not informed consumers of the presence of poultry by-product meal in Blue Buffalo pet food, refuses to accept responsibility for the product it sold, and is instead blaming its suppliers,” said Keith Schopp, a spokesperson for Nestlé Purina Petcare.
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