A New Image for Clinton Heading Into 2016 Election

A group of marketing experts is weighing in on how they would re-envision likely 2016 Democratic presidential candidate Hillary Clinton for a new campaign, the Washington Post reports.

"Clinton and her image-makers are sketching ways to refresh the well-established Hillary brand for tomorrow’s marketplace," the Post wrote of their efforts, geared at presenting future voters "with a winning picture of the likely candidate … from her economic opportunity agenda to the design of the 'H' in her future campaign logo."

For her biggest political challenge yet, marketers will seek to find that perfect blend that will offer voters more authenticity, the Post said, noting her difficulty in her failed 2008 presidential primary run when she appeared "overly programmed."

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