In Wisconsin, Black Friday Shoppers Come For Beer

MILWAUKEE (AP) -- Some people wait for hours in the cold to buy cheap televisions or video games. People in Wisconsin do it for beer.

About 800 people were in line by 8 a.m. Friday -- waiting in 15-degree, snowy weather -- outside of Lakefront Brewery in Milwaukee to buy a limited edition Black Friday brew. In less than four hours, the brewery was sold out of its 5,000 22-ounce bottles, each of which sold for $15.

Along with snatching four bottles, the per-customer limit, 30-year-old analyst John Graham said he wanted to be part of the buzz and the festive atmosphere that included a DJ, tap beer and breakfast.

"I've never been out for Black Friday before, never bought a TV or an X-box or anything," he said. "But here I am drinking beer at 8 a.m."

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