Budweiser Puts Clydesdales Out To Pasture For Holidays
Budweiser is stabling its iconic Clydesdale horses this holiday season, and light beer, young people and Lime-a-Rita’s are to blame. The “King of Beers” is aiming for a younger crowd using Jay Z, food festivals and zombie-themed parties, but no horses.
Budweiser has seen a dip in popularity and sales the last 25 years, and its parents company, Anheuser-Busch InBev, said that 44 percent of 21- to 27-years-olds in America have never even cracked open a Budweiser before, The Wall Street Journal reports.
The beer giant went from selling 50 million barrels in 1988 to a mere 16 million in 2013, and light beers like Bud Light and Coors Light are responsible for part of the decline.
Despite rumors, the Budweiser Clydesdales *will* appear usatoday
ReplyDeleteThe popularity of the craft beers have hurt the profits of the big beer corporations.
ReplyDeleteKids today don't know a good beer
ReplyDeletethey have to have fufu beers with lime in them....sissys
Budweiser leaves you with a headache next morning that's why.
ReplyDelete