Hershey Co. unveiled new corporate branding Friday, including a new logo with a Hershey's kiss that was unpoopular with many Internet commenters.
Hershey dropped the "'S" on its name, going for a more streamlined "Hershey." It also dropped the silver foil wrapper from its iconic Hershey's Kiss.
And that's what raised the stink.
"The new #hershey logo looks remarkably like the poo emoji. Seems someone should have caught this earlier. #branding," said one tweet by @carryoncarrie More
Surely the programmable lemmings will stop eating Hershey chocolate of all types.Not because of a drop in quality,but because they were told to and they damn well better do as they are told.They will never get over such a thing.
"...Seems someone should have caught this earlier..." In a corporate world, you KNOW that some lower management-type knew the connection between the new logo and the emoji, but do you really think anyone would stand up to management and say, "Our new logo looks like a piece of crap." Not if he wanted to keep his job.
I grew up near Hershey and always loved the Old Logo all these years. What is wrong with a Hershey Kiss wrapped in foil? Must be some liberal who hates chocolate!
You have to wonder who the moron was in marketing that decided to change the look of it. Didn't Hershey's get sold a few years ago? Maybe that is the reason for the name change. That LAST thing you want to do is associate something brown with something steamy!
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Looks like a steamer to me! A hot, steaming heap!
ReplyDeleteThat's the last straw! I'll never eat Hershey Chocolate again.
ReplyDeleteSurely the programmable lemmings will stop eating Hershey chocolate of all types.Not because of a drop in quality,but because they were told to and they damn well better do as they are told.They will never get over such a thing.
ReplyDelete"...Seems someone should have caught this earlier..."
ReplyDeleteIn a corporate world, you KNOW that some lower management-type knew the connection between the new logo and the emoji, but do you really think anyone would stand up to management and say, "Our new logo looks like a piece of crap." Not if he wanted to keep his job.
ReplyDeleteStoopid!
If it ain't broke, don't fix it.
Note to marketing mavens; remember the new Coke debacle? Millions of dollars and millions of impressions down the drain - for what?
Stoopid!
(intentional spelling)
I like it , don't make a damn bit of difference to me.
ReplyDeleteI don't eat Hershey's now anyway. Their quality is definitely not what it used to be. It now has a gritty texture.
ReplyDeleteI grew up near Hershey and always loved the Old Logo all these years. What is wrong with a Hershey Kiss wrapped in foil? Must be some liberal who hates chocolate!
ReplyDeleteWhy do you people resist progress of all kinds whether it's a skateboard park or an updated logo?
ReplyDeleteI am a degreed marketing professional with decades of experience and I like what they have done.
Looks nothing like the emoji
Well, they took the polish off the kiss. Now, you have a turd you can polish!
ReplyDeleteOH GOOD HEAVENS... if this were the worse problem in this country we would be in heaven. Take 2 chocolate kisses and go to your room.
ReplyDeleteYou have to wonder who the moron was in marketing that decided to change the look of it. Didn't Hershey's get sold a few years ago? Maybe that is the reason for the name change. That LAST thing you want to do is associate something brown with something steamy!
ReplyDelete